Privacy Policy

NUO WELLNESS — PRIVACY POLICY

Last updated: 1st December, 2025

Nuo Wellness (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and share your information when you visit our website, make a purchase, subscribe to our emails, or interact with us across Australia, New Zealand, and the United States.

By using this website, you consent to the practices described in this Privacy Policy.

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1. Information We Collect

We may collect the following types of information:

1.1 Personal Information
 • Name
 • Email address
 • Phone number
 • Billing and shipping address
 • Payment details (processed securely by third-party payment providers)
 • Account login details

1.2 Automatically Collected Information

When you browse our website, we may collect:
 • IP address
 • Browser type and device information
 • Pages visited and time spent
 • Cookies and tracking technologies
 • Analytics data (via tools such as Google Analytics, Meta Pixel, Shopify analytics, Klaviyo)

1.3 Marketing & Communications Data
 • Email preferences
 • SMS consent (if applicable)
 • Engagement with emails, ads, and website content

1.4 Order & Support Data
 • Purchase history
 • Subscription preferences
 • Customer service interactions

We do not collect sensitive health information. Any references to wellness or skin/gut health are general in nature and not considered medical data.

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2. How We Use Your Information

We may use your information to:
 • Process orders and deliver products
 • Personalize your shopping experience
 • Send order updates, shipping notifications, and customer service responses
 • Provide marketing communications (email, SMS, retargeting ads)
 • Improve website performance and product offerings
 • Prevent fraud and comply with legal obligations

Marketing communications are only sent if you opt in, and you can unsubscribe at any time.

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3. Legal Bases for Processing (AU / NZ / USA)

Australia & New Zealand (APPs / Privacy Act 2020)

We process your information based on:
 • Your consent
 • Fulfillment of a contract (purchases or subscriptions)
 • Legitimate business interests
 • Compliance with legal obligations

United States

As US federal law varies by state, we align with standard privacy expectations, including:
 • Transparency in data practices
 • Consumer rights regarding access and deletion
 • CAN-SPAM requirements for marketing

For California consumers, see Section 10 (CCPA Notice).

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4. Cookies & Tracking

Our website uses cookies and tracking tools to:
 • Remember your preferences
 • Analyze website traffic
 • Personalize content and ads
 • Measure marketing performance

You can adjust cookie settings through your browser.

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5. How We Share Your Information

We do not sell your personal information.

We may share information with trusted third parties, including:
 • Shopify (e-commerce platform)
 • Klaviyo (email & SMS marketing)
 • Payment processors (Shopify Payments, PayPal, Stripe)
 • Shipping partners
 • Advertising platforms (Meta, Google)
 • Analytics providers
 • IT and security service providers

These partners only receive the data necessary to perform their services.

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6. International Data Transfers

Because our business operates across Australia, New Zealand, and the US, your information may be stored or processed in any of these regions.

We take reasonable steps to ensure your data is protected according to applicable laws.

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7. Data Security

We implement administrative, technical, and physical security measures to protect your information.

Despite these efforts, no system is fully secure, and we cannot guarantee absolute security.

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8. Data Retention

We retain your information for as long as necessary to:
 • Provide services and fulfill orders
 • Support ongoing subscriptions
 • Meet legal and tax obligations
 • Resolve disputes

Marketing data is retained until you opt out or request deletion.

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9. Your Rights

Depending on your region, you may have rights to:
 • Access your personal information
 • Correct inaccurate information
 • Request deletion
 • Withdraw consent
 • Opt out of marketing
 • Request a copy of your data
 • Restrict or object to certain data uses

To exercise these rights, contact us at:
📧 hey@nuo-wellness.com

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10. Additional Notice for California Consumers (CCPA)

If you are a California resident, you have the right to:
 • Know what personal data we collect
 • Request access to your data
 • Request deletion of your data
 • Opt out of data “sharing” for advertising purposes
 • Not be discriminated against for exercising your rights

We do not sell personal information.

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11. Email & SMS Marketing Compliance

We comply with:
 • CAN-SPAM (USA)
 • Spam Act 2003 (Australia)
 • Unsolicited Electronic Messages Act 2007 (New Zealand)

You may unsubscribe anytime using the link in our emails or by contacting us.

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12. Children’s Privacy

Our website is not intended for individuals under 16.
We do not knowingly collect data from minors.

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13. Third-Party Links

Our website may contain links to third-party sites.
We are not responsible for the privacy practices or content of those sites.

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14. Changes to This Policy

We may update this Privacy Policy as our practices evolve.
The “Last updated” date will reflect any changes.

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15. Contact Us

If you have questions or concerns, contact us at:

📧 hey@nuo-wellness.com
Nuo Wellness